If you’ve been running a B2C brand in India for a few years, you’ve probably noticed something uncomfortable already: the playbook that worked till 2022–23 feels… tired. Ads are costlier. Organic reach is unreliable. Influencer campaigns look good on decks but don’t always move sales. And customers? They’re sharper, more impatient, and far less loyal than before. As we move toward 2026, B2C digital marketing in India isn’t about doing more . It’s about doing what actually inf